Performance Marketing Specialist

Join an Australian-owned trailblazer in the furniture business, where competitive pricing meets quality craftsmanship. Our client is on the lookout for a dynamic Performance Marketing Specialist to spearhead growth through cutting-edge digital marketing strategies.

In this role, you'll be the driving force behind crafting, managing, and refining digital advertising campaigns across various platforms. As a remote collaborator with the Head of Performance Marketing, your mission will be to enhance the company's digital presence and maximize ad spend efficiency.

Key Responsibilities:

• Partner with the Marketing Lead to develop a comprehensive paid performance strategy, optimizing campaign budgets, and establishing KPIs across all marketing channels.
• Mastermind media buying and campaign optimization with a strong emphasis on Facebook, Google, Pinterest, YouTube, and TikTok, focusing on sustainable growth and cost-efficient customer acquisition.
• Interface with the creative department to elevate ad content, ensuring maximum ROAS and overall campaign effectiveness.
• Foster a culture of innovation through constant testing and refinement of marketing approaches.
• Scout and capitalize on new digital marketing avenues to surpass growth objectives.
• Engage with various team functions to ensure marketing efforts are coherent with the company's overarching goals.

Candidate Profile:

• Possesses at least six years of digital performance marketing expertise, predominantly within Facebook and Google advertising ecosystems.
• Demonstrated excellence in managing substantial digital advertising budgets and optimizing them to enhance the marketing funnel.
• A history of fueling rapid business growth and delivering remarkable performance outcomes.
• Adept at utilizing Facebook and Google ads for significant scale-up endeavors.
• Analytically driven, with a knack for data analysis and actionable insights.
• Strategic and tactical decision-making prowess, guided by quantitative data.
• Prior interaction with creative teams to iterate on advertising creatives is preferred.
• Knowledge of a broad range of digital and some traditional media channels is beneficial.
• Exceptional communication skills with a commitment to quality and efficiency in work delivery.

This position is perfect for a seasoned marketer who is ready to take on the challenge of increasing market share and driving revenue growth. If you're looking to make a tangible difference in a company that values innovation and performance, we invite you to apply.